bhc Chicken’s “Bburinkle” Sells 100 Million Pieces··· Dominates Even Side Dishes

• Self-developed Magic Seasoning Popular Among Young People

Bburinkle is the best-selling menu item that drives sales at bhc Chicken franchises. Since its launch in 2014, it sold 6.6 million pieces within a year, and by last year, nine years later, it surpassed a cumulative sales figure of 100 million pieces.

Bburinkle is a product that adds fun to eating by sprinkling self-developed magic seasoning on freshly fried chicken and dipping it into Bburing Bburing sauce. The magic seasoning is a powdered form containing blue cheese, cheddar cheese, onion, and garlic, enhancing the crispiness of the chicken. Additionally, the Bburing Bburing sauce, which is a mix of Emmental cheese and yogurt, is known for its sweet and sour taste, particularly popular among the younger demographic, especially those in their 10s and 20s.

The initial concept of Bburinkle was different from what it is now; it was a white seasoned chicken product where the chicken was mixed with a sauce made from mayonnaise, yogurt, and cream, then dipped in powder. However, after conducting tests with employees and gathering various opinions, the product was re-analyzed, leading to the innovation of swapping the sauce and dipping powder, which became the origin of Bburinkle.

Reflecting the popularity of Bburinkle, bhc Chicken has expanded its use of Bburinkle seasoning beyond cheese balls to include side dishes, satisfying consumers’ desires for diverse flavors.

*Source: AsiaEconomy