bhc chicken, opens its 4th to 6th stores in Malaysia

| November 28, 2023

bhc chicken is accelerating its efforts to target the Southeast Asian market by opening its 4th to 6th stores in Malaysia.

bhc chicken revealed that after launching its fourth branch in Bandar Sunway, Malaysia, on September 15th, it opened its 5th store in IOI Mall, Puchong, on October 7th, and its 6th store in IOI City Mall on November 11th.

Bandar Sunway, where Malaysia’s fourth branch (Sunway store) is located, is being operated as an ‘Express To Go’ store where university students, the main customer targets, considering its location near Sunway University, can easily and quickly use its service.

The 5th store, the Puchong branch, opened in IOI Mall, a large shopping mall located in Puchong City, near Kula Lumpur, the capital of Malaysia.

Its 6th store is located at IOI City Mall in Putrajaya. Two stores are located in the famous shopping complexes in Malaysia, which has a large floating population. As various generations visit both malls, they both are equipped with a wide range of consumers.

In addition, delivery service was provided to increase customer satisfaction as both are located in a place where delivery culture has been firmly established.

The newly opened stores are clean, modern, white-toned stores with interiors accented with yellow, which symbolizes bhc chicken. Along with bhc chicken’s representative menus, such as Bburinkle, Gold King, and new menu, Magickle, bhc chicken also offers specialty menus that take local tastes into account, such as Bburing Curly Fries and Rosé Soup Tteokbokki.

A bhc chicken official said, “Malaysia is a market with great growth potential, and at the same time, interest in K-food is very high, especially among young people,” adding that “as bhc chicken’s unique flavors, including Bburinkle, are already gaining popularity through the stores that have already opened, we will further strengthen our position through new stores that will actively collaborate with local companies.”

In fact, chicken consumption in Malaysia, where bhc chicken has opened the largest number of stores among the countries it entered, is at the world’s highest level, and bhc chicken plans to secure a driving force for continued growth by actively utilizing the food culture of Southeast Asia.

*Source : SmartToday