Worldwide bhc

Malaysia

By implementing localization strategies—such as offering boneless chicken and “chibap” designed to suit local tastes—BHC Chicken has enjoyed strong support from local customers since its 2022 launch, recently celebrating the opening of its 10th store.

Franchise Interview

Philippe
bhc MALAYSIA
No other brand had flavors like Bburinkle
and Hot Bburinkle.
bhc is one of the top 3 Korean Fried Chicken brands that hasn’t been
brought to Malaysis yet. When I exprience bhc in Korea, I thought there
was no other brand that has the sort of flavor especially Bburinkle and Hot
Bburinkle. My vision in bhc is to make it the number 1 Korean fried chicken
brand in Malaysia. We are working hard to achieve the goal.
MALAYSIA
Philippe
bhc MALAYSIA

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